In 2001, Nike unveiled a completely new and revolutionary style of athletic shoe cushioning. The Nike Shox system is based on the simple idea that a shoe should not only provide cushioning, but return the energy of the impact to the wearer just like a spring would. The Shox system took sixteen years to develop, but the highly resilient foam in the Nike Shox columns reduce the risk of impact-related injuries. The state- of-the-art Shox won’t have you bouncing off of walls, but it will provide a barely noticeable, but pleasantly springy ride for even the most demanding athlete.
-found at http://www.sneakerhead.com/nike-brand-technology-p2.html
Nike Shocks
-Athletic Shoe
- Made by Nike
-Worn by many athletes
-Different comfort levels
- International
- Marketing world wide
- Commercials
- Image: Famous athletes
-Consumer Product
-Found at nearly any athletic shoe store
- Quality made
- Style
- Spokes person
- design
Thursday, February 26, 2009
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Excellent job on your paper! I thought you did very well on your research. It was a fresh of breath air to be able to comment on a paper that actually intrigued my intellect. It was a pleasure to annotate and comment on your paper. Some studies of objection would have been nice. Maybe between A.D.I.D.A.S. and Nike as far as shoe sales. Also, I couldn't clearly find your thesis statement.
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